From now on you will be seeing the same SEO 101 tag and when you do, you will find things I have read or learned that if applied can help with Search Engine Optimization.
So here are the top 6 good things to do:
1. Unique Title meta tags should be used for each individual web page.
A Title meta tag is written in HTML code. Many search engines use the words contained in the Title meta tag to provide the title for the link on the search engine results page (SERP).
Example: <title>Search Engine Marketing Professional Organization - SEMPO</title>
2. Anchor text within each hyperlink on a web page can identify a keyword focus, and make keywords easy to find.
The anchor text used in hyperlinks should contain targeted keywords followed by a brief description of the subject matter. Anchor text consists of the words displayed by the link(s) on a web page – the words you see highlighted when you click a link. These should be keyword-rich text links.
3. A primary keyword supported by related keywords will establish context in each web page.
SEO (Search Engine Optimization) best practices recommend assigning a primary keyword to each web page, using supporting or related keywords to further explain context. This helps a search engine understand the difference between a mustang horse vs. a mustang car. This also contributes to establishing the theme of the site. Keywords closely related to text helps the search engine know what your site pages are about.
4. Use of a text site map of all the site pages to reveal link structure helps the search engine find all relevant pages of the site.
Accessibility to the web page and a view of the internal link structure within the web site are important organic ranking issues. Due to the complexity and diversity of web sites, it is important to ensure that the site and all its pages are accessible to major search engines. A site map shows search engines how the pages within a site link to each other and helps determine relevance and ranking for targeted keywords.
5. Valid and unique content is assigned high value by a search engine.
Search engine robots look for well-written content with enough support information to indicate that the web site subject matter is authentic and unique. It is helpful for indexing and search engine ranking to demonstrate that you are a subject-matter expert on the topic within your pages.
6. A good linking strategy helps search engine indexing and ranking for target keywords.
A web site contains both inbound and outbound links. Both should be relevant to the web page subject matter. Authoritative and trusted inbound links to the web site from other experts validate the web site’s expertness. Outbound links provide the search engine with more information on the subject matter. The quality of links is more important than the quantity.
You can also read the blog post from the Microsoft's Webmaster Center team for Live.com about: I'm not ranking in Live Search, what can I do?
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